Your Vision Statement Means Nothing!
Should your business strategy really be reduced down to a sentence or two?
Vision statements provide little value to organizations. They tend to be so vague to provide much meaning and, since they are virtually indistinguishable from those published by any other competitor within an industry, most staffers and nearly every customer can’t even remember them. A different means of articulating a vision is needed in order to establish the “espirit de corps” that top leaders are looking for as they bring their organizations into an post-pandemic business world.
A vision story is needed, instead!
Let us know if you would like some help crafting a vivid and compelling vision story — we’ve been helping clients develop these strategic differentiating stories for over 20 years!