Vision Stories: How To Engage and Inspire

Vision Story Question Two: 

What purposes can a solid vision story serve a business that crafts one?

A solid vision story serves a number of important purposes for a business. Some of the key benefits of a vision story include:

1. Inspiring and motivating team members: A vision story can inspire and motivate team members by providing a clear sense of purpose and direction. It helps staffers to understand the bigger picture and see how their work fits into the broader mission of the business.
2. Aligning the team around a common goal: A vision story helps to align work with strategy. By clearly articulating the long-term aspirations of the business, a vision story helps to focus the team and ensure that everyone is working towards the same objectives.
3. Attracting and retaining top talent: A compelling vision story assists a business in attracting and retaining top talent. People are drawn to organizations that have a clear sense of purpose and mission, and a vision story works to communicate this to potential employees.
4. Differentiating the business from its competitors: A solid vision story contributes to the ways that a business differentiates itself from its competitors and stand out in the market. By clearly articulating its unique value proposition and long-term goals, a business sets itself apart from the competition.
5. Guiding decision-making: A vision story serves as a guiding light for decision-making within the enterprise. A vision story helps to inform business decisions and ensure that they align with the long-term goals of the organization.

A vision story helps to focus the team and ensure that everyone is working towards the same objectives.

– James M. Kerr