Vision Stories: How To Engage and Inspire

Vision Story Question One: 

Which is more valuable for a business – a vision story or a simple vision statement?

Both story-telling and a simple vision statement can be effective ways to communicate a business vision, and which one is more influential may depend on the specific circumstances.

A simple vision statement is a brief and concise statement that outlines the long-term goals and aspirations of a business. A well-written vision statement can help to focus the efforts of the team and provide a clear sense of direction.

Story-telling, on the other hand, involves using narrative and storytelling techniques to communicate a message or idea. Story-telling can be an effective way to engage and inspire people, and can help to bring a vision to life in a way that is more relatable and memorable.

In general, both story-telling and a simple vision statement can be effective tools for communicating a business vision. It may be helpful to use a combination of both approaches to help bring your vision to life and inspire your team to achieve it.

Story-telling can…bring a vision to life in a way that is more relatable and memorable.

– James M. Kerr