Vision Stories: How To Engage and Inspire

Vision Story Question Five:

How does a business know if its vision story is sufficiently detailed to inspire its stakeholders?

Here are a few things to do to know when your vision story is sufficiently detailed to inspire others:

1. Test the story with a diverse group of stakeholders: A good way to gauge the effectiveness of your vision story is to share it with a diverse group of stakeholders and see how it resonates with them. Ask for feedback and see if the story inspires them to take action or get involved in achieving the vision.
2. Check for alignment with your business goals and values: A vision story should be aligned with the goals and values of your business. If your story doesn’t align with your business, it may not be sufficiently detailed to get others on-board.
3. Make sure the story is clear and concise: A vision story should be easy to understand and remember. If your story is too complex or convoluted, it may be difficult for your stakeholders to fully grasp the vision and be inspired by it.
4. Ensure that the story is grounded in reality: A vision story should be aspirational and inspiring, but it must also be grounded in reality. If your story is too fantastical or unrealistic, it may not be “right” for inspiring your stakeholders.

Overall, a business can know if its vision story is good if it serves to engage and excite its stakeholders.

If your story is too fantastical or unrealistic, it may not be right…

– James M. Kerr