Short Video on Company Culture

Company Culture Counts!

Question: What’s the connection between culture and the building of an indispensable business?

Asked at a recent book launch event, this is a superb question for any leader to ponder.  Of course, every leader wants their business to be the one customers prefer. 

Certainly, company culture is all about behavior. It is reflected in the ways that leaders behave, treat their staffers and how staffers treat each other.  Most  importantly, though, it is reflected in the way staffers treat the customer.  Indeed, if you have a solid culture, customers feel the positive vibes. Unfortunately, if you have a sub-optimum culture, they feel that, too.


As you might know, my latest book, Indispensable: Build and Lead A Company Customers Can’t Live Without covers the topic in great detail.

Note: Kerr is an expert in leadership, strategy, organizational design and cultural transformation. James M. Kerr is an opinion columnist for CEOWORLD Inc. and Management-Issues magazines. On his YouTube channel, Kerr provides insights on leadership, company culture and becoming an indispensable business — one your customers can’t live without.