Short Video on Importance of Authentic Leadership

Authentic Leadership Counts!

Question: What’s the connection between authentic leadership and the building of an indispensable business?

Of course, every leader wants their business to be the one customers prefer. That said, this question is a solid one to consider.

Certainly, authentic leadership is compelling and engagaing. It helps leader to gain “followership.”  More  importantly, disengenuous behavior is easy to see through.  When detected, it is a huge turn-off. Unfortunately, it leads to sub-optimum business performance, too. Staffers just will not give their best effort to a leader that they don’t respect.


By the way, my latest book, Indispensable: Build and Lead A Company Customers Can’t Live Without covers the topic in great detail.

Note: Kerr is an expert in leadership, strategy, organizational design and cultural transformation. James M. Kerr is an opinion columnist for CEOWORLD Inc. and Management-Issues magazines. On his YouTube channel, Kerr provides insights on leadership, company culture and becoming an indispensable business — one your customers can’t live without.